Although there are others who have dabbled in the red bottom running shoe market, none have quite as vast a selection as Adidas. Running Shoes: Adidas is front and center once again, only this time it's for running shoes with a red sole.Louboutin is well-known for his signature heels which rock a vibrant red sole and was recently involved in a massive lawsuit against Yves Saint Laurent over the rights to manufacture high heels with red bottoms. High Heels: The first thing that comes to mind when you hear think about red outsoles is the king of red soles, Christian Louboutin.Possibly the most widely known brand who manufacture red sole basketball shoes is Adidas, and of course, Air Jordan. Basketball: Basketball shoes are a style of footwear that often offers models with red bottoms.There are many types of shoes available that feature a red underside including: Shoes with red bottoms are another unique way to project our inner personality to the world through our choice of apparel. Narrator: Would you drop $1,000 for red-bottomed shoes?The style of a shoe is a way for us to express ourselves and to communicate who we are through our style. So I think, something as silly as the color of the sole on the shoe, makes them so special, because it's universally identifiable. You see that and you instantly know what those are, and it's something special. It's like something that everyone knows, so the second you see the red bottoms, it's like, I know what those are, I know what those cost.Īnd it's so superficial that we care about that, but it really is something that is universal. They were over $1,000, which, when I say that now, is insane for one pair of shoes that you're probably never going to wear again. So it's like a status symbol I guess, which makes me sound terrible. There's something about them that when you see them in a picture, you instantly know what those are. Spencer Alben: It makes me sound so stuck up, but I love the red soles because it's such, like, a fashion-icon symbol. Narrator: Producer Spencer Alben bought a pair of Louboutins for her wedding. When it all comes down to it, people are paying for the status symbol. Narrator: For instance, these $3,595 Louboutins are embellished with Swarovski Crystals. Whether you're talking about feathers, rhinestones, or exotic materials, there's so much attention to detail that they put into their manufacturing and designing of their shoes. Most important, I think is, who's designing it, who's manufacturing it, and also what materials they're using to make the shoes. His company works directly with Louboutin to repair its shoes, repainting and replacing the red soles.ĭavid Mesquita: I mean, there's a lot of things that go into the design of a shoe and the making of a shoe. Louboutin said, "It's expensive to make shoes in Europe."įrom 2008 to 2013, he said his company's production costs had doubled as the euro strengthened against the dollar, and competition increased for quality materials from factories in Asia.ĭavid Mesquita, the co-owner of Leather Spa, says craftsmanship also plays a part in the shoes' high price tag. In 2013, when The New York Times asked Louboutin why his shoes were so expensive, he blamed production costs. So, what makes these shoes worth the cost? Louboutin snagged the bottle and painted the soles of a prototype shoe. So how did this craze start?Ĭhristian Louboutin had the idea for red soles in 1993. The signature Louboutin pumps start at $695, the most expensive pair nearly $6,000. Narrator: Louboutin even had the red bottoms trademarked. "You know the ones with the high heels and the red bottoms?" Celebrities all over the world wear them. It's safe to say his footwear has stepped into the mainstream. Narrator: What makes these shoes worth almost $800? Christian Louboutin is the mastermind behind these iconic red-bottomed shoes. Account icon An icon in the shape of a person's head and shoulders.
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